VRaw broadcast animation
About the project
V-Energy Drink commissioned Stripe to produce a broadcast video for their V-Raw campaign.
With the project starting from conceptual sketches, the entire design and art direction was completed by Stripe.
With detailed mock-ups completed, the task of animating and bringing them was undertaken with a meticulous attention to detail.
The result was an explosive 15 seconds of animation that captured audience attention both online and on commercial television.
In subsequent campaigns and promotions, elements of the animation would continue to be utilised, demonstrating of the strength of the initial concept.
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